/* PWD Digital Agency — Word of Mouth is Dead / Get Found
   Brand: #121128 indigo, #52C6FC cyan, Montserrat + system-ui italic accent */

:root{
  --dark:#121128; --white:#fff; --off:#F7F7F7;
  --cyan:#52C6FC; --cyan-lt:#7DD4FD; --cyan-dk:#3AADEA;
  --gray:#333; --mid:#666; --line:#E0E0E0; --pale:#CCC;
  --ok:#27AE60; --warn:#F2994A; --err:#EB5757;
  --measure:74ch; --wide:1120px;
  --r:6px;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%; scroll-behavior:smooth; scroll-padding-top:76px}
body{
  margin:0; font-family:'Montserrat',Arial,Helvetica,sans-serif;
  color:var(--gray); background:var(--white);
  font-size:17px; line-height:1.65; font-weight:400;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3,h4{font-family:'Montserrat',Arial,sans-serif;font-weight:700;color:var(--dark);line-height:1.18;margin:0 0 .5em}
h1{font-size:clamp(2rem,5.5vw,3.4rem);letter-spacing:-.02em}
h2{font-size:clamp(1.5rem,3.2vw,2.1rem);letter-spacing:-.01em;margin-top:0}
h3{font-size:1.18rem;margin-bottom:.35em}
h4{font-size:1rem;margin-bottom:.3em}
p{margin:0 0 1.1em}
a{color:var(--cyan-dk);text-decoration:underline;text-underline-offset:2px;text-decoration-thickness:1px}
a:hover{color:var(--dark)}
strong{font-weight:700;color:var(--dark)}
code,kbd{font-family:ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;font-size:.92em}

/* signature italic accent */
.accent{
  font-family:system-ui,-apple-system,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;
  font-style:italic;font-weight:600;color:var(--cyan);
}

/* ---------- layout ---------- */
.wrap{max-width:var(--wide);margin:0 auto;padding:0 24px}
.prose{max-width:var(--measure)}
section{padding:clamp(40px,6vw,72px) 0}
section.tight{padding:clamp(28px,4vw,44px) 0}
.band-dark{background:var(--dark);color:#EDEDF2}
.band-dark h1,.band-dark h2,.band-dark h3,.band-dark h4{color:#fff}
.band-dark a{color:var(--cyan)}
.band-off{background:var(--off)}
hr.rule{border:0;height:3px;width:64px;background:var(--cyan);margin:0 0 28px}

/* ---------- nav ---------- */
.nav{position:sticky;top:0;z-index:60;background:var(--dark);border-bottom:1px solid rgba(255,255,255,.08)}
.nav-in{max-width:var(--wide);margin:0 auto;padding:12px 24px;display:flex;align-items:center;gap:24px}
.logo{display:flex;align-items:center;gap:10px;text-decoration:none;flex:0 0 auto}
.logo svg{display:block;height:26px;width:auto}
.logo:hover{opacity:.85}
.nav-links{margin-left:auto;display:flex;gap:6px;flex-wrap:wrap}
.nav-links a{
  color:#C9C9D6;text-decoration:none;font-size:.83rem;font-weight:600;letter-spacing:.02em;
  padding:7px 12px;border-radius:var(--r);white-space:nowrap;
}
.nav-links a:hover{color:#fff;background:rgba(255,255,255,.08)}
.nav-links a[aria-current="page"]{color:var(--dark);background:var(--cyan)}

/* ---------- hero ---------- */
.hero{background:var(--dark);color:#EDEDF2;padding:clamp(44px,7vw,88px) 0 clamp(40px,6vw,72px)}
.hero h1{color:#fff;margin-bottom:.35em}
.kicker{font-size:.78rem;letter-spacing:.22em;text-transform:uppercase;color:var(--cyan);font-weight:700;margin:0 0 18px}
.hero .lede{font-size:clamp(1.05rem,2.1vw,1.3rem);color:#C9C9D6;max-width:62ch;font-weight:300}
.byline{margin-top:28px;font-size:.86rem;color:#8B8BA0;letter-spacing:.01em}
.byline strong{color:#EDEDF2;font-weight:600}

/* ---------- callouts ---------- */
.note{border-left:4px solid var(--cyan);background:var(--off);padding:18px 22px;border-radius:0 var(--r) var(--r) 0;margin:0 0 24px}
.note :last-child{margin-bottom:0}
.note h4{color:var(--dark)}
.note.warn{border-left-color:var(--warn);background:#FEF6EE}
.note.stop{border-left-color:var(--err);background:#FDEFEF}
.note.good{border-left-color:var(--ok);background:#EFF9F3}
.band-dark .note{background:rgba(255,255,255,.06);color:#DDDDE6}

/* ---------- prompt cards ---------- */
.prompts{display:grid;gap:18px;margin:0 0 8px}
.prompt{border:1px solid var(--line);border-radius:var(--r);overflow:hidden;background:#fff}
.prompt-head{display:flex;align-items:flex-start;gap:14px;padding:18px 20px 4px}
.prompt-n{
  flex:0 0 auto;width:34px;height:34px;border-radius:50%;background:var(--dark);color:var(--cyan);
  display:grid;place-items:center;font-weight:700;font-size:1rem;
}
.prompt-q{
  flex:1;font-size:1.06rem;font-weight:600;color:var(--dark);line-height:1.45;
  font-family:ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;
}
.prompt-body{padding:4px 20px 18px 68px}
.prompt-why{font-size:.94rem;color:var(--mid);margin:0}
.prompt-why b{color:var(--gray)}
.copy{
  margin:14px 0 0;appearance:none;border:0;cursor:pointer;
  background:var(--cyan);color:#fff;font-family:inherit;font-weight:600;font-size:.85rem;
  padding:9px 16px;border-radius:var(--r);letter-spacing:.02em;
}
.copy:hover{background:var(--cyan-dk)}
.copy.done{background:var(--ok)}
.copy:focus-visible{outline:3px solid var(--cyan-lt);outline-offset:2px}

/* ---------- tables ---------- */
.tablewrap{margin:0 0 26px}
table{width:100%;border-collapse:collapse;font-size:.93rem;background:#fff}
caption{text-align:left;font-weight:600;color:var(--mid);font-size:.85rem;padding:0 0 8px}
th,td{text-align:left;padding:12px 14px;border-bottom:1px solid var(--line);vertical-align:top}
thead th{
  background:var(--dark);color:#fff;font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;
  font-weight:700;border-bottom:0;
}
thead th:first-child{border-radius:var(--r) 0 0 0}
thead th:last-child{border-radius:0 var(--r) 0 0}
tbody tr:nth-child(even){background:var(--off)}
td strong{color:var(--dark)}
.tag{
  display:inline-block;font-size:.66rem;font-weight:700;letter-spacing:.1em;padding:3px 7px;
  border-radius:3px;background:var(--line);color:var(--mid);vertical-align:middle;
}
.tag.au{background:var(--dark);color:var(--cyan)}
.tag.us{background:#FDEFEF;color:#B03B3B}
.tag.uk,.tag.gl{background:#EEF4FA;color:#3A6B96}
.tag.free{background:#EFF9F3;color:#1E8449}

/* ---------- steps ---------- */
.steps{counter-reset:s;list-style:none;padding:0;margin:0}
.steps>li{
  counter-increment:s;position:relative;padding:0 0 26px 58px;margin:0;
}
.steps>li::before{
  content:counter(s);position:absolute;left:0;top:0;width:38px;height:38px;border-radius:50%;
  background:var(--cyan);color:#fff;display:grid;place-items:center;font-weight:700;font-size:1.05rem;
}
.steps>li::after{
  content:"";position:absolute;left:18.5px;top:44px;bottom:6px;width:1px;background:var(--line);
}
.steps>li:last-child::after{display:none}
.steps h3{margin-top:5px}
.band-dark .steps>li::after{background:rgba(255,255,255,.15)}

.checks{list-style:none;padding:0;margin:0}
.checks li{position:relative;padding:0 0 14px 34px}
.checks li::before{
  content:"";position:absolute;left:0;top:4px;width:18px;height:18px;border:2px solid var(--pale);border-radius:3px;
}
.no li::before{content:"✕";border:0;color:var(--err);font-weight:700;font-size:1.15rem;top:-2px;left:1px}

/* ---------- facts ---------- */
.facts{list-style:none;padding:0;margin:0;display:grid;gap:14px}
.facts li{padding:0 0 14px 0;border-bottom:1px solid var(--line);font-size:.94rem}
.facts li:last-child{border-bottom:0}
.facts .src{display:block;color:var(--mid);font-size:.85rem;margin-top:3px}

.statrow{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:18px;margin:0 0 28px}
.stat{background:var(--off);border-radius:var(--r);padding:20px}
.band-dark .stat{background:rgba(255,255,255,.06)}
.stat .n{font-size:2.2rem;font-weight:700;color:var(--cyan);line-height:1;display:block}
.stat .l{font-size:.85rem;color:var(--mid);margin-top:6px;display:block}
.band-dark .stat .l{color:#A9A9BC}

/* ---------- TOC ---------- */
.toc{background:var(--off);border-radius:var(--r);padding:22px 24px;margin:0 0 8px}
.toc h4{font-size:.74rem;letter-spacing:.16em;text-transform:uppercase;color:var(--mid);margin-bottom:12px}
.toc ol{margin:0;padding-left:20px;columns:2;column-gap:34px}
.toc li{margin-bottom:7px;font-size:.93rem;break-inside:avoid}
.toc a{text-decoration:none;color:var(--dark);font-weight:600}
.toc a:hover{color:var(--cyan-dk);text-decoration:underline}
@media(max-width:640px){.toc ol{columns:1}}

/* ---------- CTA / footer ---------- */
.cta{background:var(--dark);color:#EDEDF2}
.cta h2{color:#fff}
.btn{
  display:inline-block;background:var(--cyan);color:#fff;text-decoration:none;font-weight:600;
  padding:13px 26px;border-radius:var(--r);letter-spacing:.01em;
}
.btn:hover{background:var(--cyan-dk);color:#fff}
.btn.ghost{background:transparent;color:var(--cyan);box-shadow:inset 0 0 0 2px var(--cyan)}
.btn.ghost:hover{background:var(--cyan);color:#fff}
footer{background:#0B0A1B;color:#7C7C93;font-size:.82rem;padding:34px 0}
footer a{color:#A9A9BC}
footer strong{color:#C9C9D6}

.pair{display:grid;grid-template-columns:1fr 1fr;gap:26px}
@media(max-width:760px){.pair{grid-template-columns:1fr}}

/* ---------- responsive tables -> cards ---------- */
@media(max-width:760px){
  body{font-size:16px}
  table,thead,tbody,tr,td{display:block;width:100%}
  thead{position:absolute;left:-9999px}
  tbody tr{
    background:#fff!important;border:1px solid var(--line);border-radius:var(--r);
    margin:0 0 14px;padding:6px 4px;
  }
  td{border-bottom:1px dashed var(--line);padding:9px 14px}
  tr td:last-child{border-bottom:0}
  td::before{
    content:attr(data-l);display:block;font-size:.65rem;letter-spacing:.1em;text-transform:uppercase;
    color:var(--mid);font-weight:700;margin-bottom:3px;
  }
  .prompt-body{padding-left:20px}
}

/* ---------- print ---------- */
@media print{
  @page{size:A4;margin:12mm}
  html{scroll-padding-top:0}
  body{font-size:9.6pt;line-height:1.4;color:#000;background:#fff}
  .nav,.copy,.toc,.noprint,footer{display:none!important}
  section{padding:10pt 0;break-inside:auto}
  .hero{background:#fff;color:#000;padding:0 0 10pt;border-bottom:2pt solid var(--cyan)}
  .hero h1,.band-dark h1,.band-dark h2,.band-dark h3,.band-dark h4{color:#000}
  .hero .lede,.byline{color:#333}
  .byline strong{color:#000}
  .band-dark,.cta,.band-off{background:#fff!important;color:#000!important}
  .band-dark .stat,.stat{background:#F2F2F2!important}
  h1{font-size:19pt}h2{font-size:13pt}h3{font-size:10.5pt}
  h2,h3,h4{break-after:avoid}
  .prompt,.note,.stat,tr,li,.tablewrap{break-inside:avoid}
  thead th{background:#121128!important;color:#fff!important;-webkit-print-color-adjust:exact;print-color-adjust:exact}
  .accent{color:#000!important;font-style:italic}
  .prompt{border:1pt solid #999}
  a{color:#000;text-decoration:none}
  a[href^="http"]::after{content:" (" attr(href) ")";font-size:7.5pt;color:#555}
  .wrap{max-width:none;padding:0}
  .prose{max-width:none}
}